Farming in Real Estate
Do you farm? If yes, do you recoup your investment fast? If not, why not? Surveys and statistics show, 94% of successful agents do farm. There are several ways to do so. Many agents drop off very expensive memo pads or calendars but is that really enough for the people to trust you? Again, surveys show, that's not the case. The other day one of these memo pads was dropped off at my door step that read something like this: "If buying or selling is on the horizon, call me!" but it begs the question: "why?". These notepads and calendars are meant to be complementary farming tools, not as a way for jumpstarting the line of communication.
A proven successful farming strategy starts with a monthly newsletter. Why, because this is the only viable avenue for you to build a strong relationship with your clients. As they read your newsletters every month, they get to know you better which leads to trust over time. They will know you are an expert in the real estate or the lending in their home town.
In our opinion, your farming should always open the door for direct communication between prospects and you. That's where the form on the last page of our newsletters comes in handy. Here again we show your contact information and allow them to choose a number of free articles they would like to receive from you. By the way, we don't expect you to write these articles, we do that for you as well. Then they can indicate a number of Free No-Obligation Information from you, such as sending them the 20 most recent home sales near a location of their choosing or getting the most recent transaction data of a particular address.
This is the most effective and least expensive way to farm your way out to greatness.home town.