How Sending Open House Postcards Can Increase Your Reputation in the Neighborhood
Imagine this scenario: you next door neighbor successfully listed his home for sale. A few days later, he opened his magnificent 4-hectare property for public viewing. He was aided by an agent who used just about all the real estate marketing paraphernalia you can think of to market the property. You may think they're like any other marketing tool you see on desks, counters and tabletops, but that is not the case. One notable promotional item is a real estate postcard, no doubt specially designed for the Open House event, with a design so captivating that it's hard for anybody to look away or refuse it. It's one of those rare pieces of art that stop people on their tracks, inviting even those not partial to art appreciation to admire its beauty. As if the flashy materials weren't enough, he also had equally impressive business cards on hand.
Just when you thought all's well that ends well, you suddenly realize there's actually something missing with the way this agent marketed the event. The neighbors unfortunately didn't know that the home had opened that very day. Though he invested a lot on the aesthetic appeal and presence of his materials, he could have done much better had be expressly invited the neighbors to drop in and have a look. What better way to attract nosy neighbors than through Open House real estate postcards. They're the perfect bait for neighbors who are concerned about home values, market trends and more often than the perfect time for selling. The advantage of using Open House real estate postcards is that you can use them to fully activate the sleeping or suppressed interests of next door neighbors. As soon as they visit your client's home, you can start harvesting them one by one.
Some tips you can use to invite neighbors to the Open House event you organized:
By initiating activity, you generate more activity. People have to know you can be trusted. You must therefore project a successful image to them. As a real estate professional, you may miss out on a lot if you do not go out there and exhaust all the available opportunities before you while dealing with prospective clients.
Assure your neighborhood that you're a real estate professional they can run to in times of need through these postcards from the Open House collection for real estate marketing and farming. Expand your network, increase your mailing list and get new connections.
This is also your chance to inform home buyers and home owners of new offerings or the latest marketing trends. Let them know that they can call you anytime they require your services.
Consider adding this real estate postcard collection to your list of marketing tools. Place your order now.