Your very own neighborhood is a high-value market. As far as effective real estate marketing is concerned, you can generate better marketing results when you focus all your energy on high-yielding markets such as the neighborhood where you work or live.
There are a number of advantages you can glean from marketing your real estate services in your neighborhood. Let us enumerate them one by one:
1. In a neighborhood, everyone knows everyone else.
The neighborhood where you live or work is where individuals under your sphere of influence abound and a number of faces are more or less familiar, acquainted with or personally know you. Though you may not have not exchanged a few words with some of these neighbors, the good news is the people you do know will surely be related with those beyond your direct influence. Communities aren't too big. Everyone is connected by a thread. Should someone require help buying or selling a home, people who are aware of your professional services will not be hesitate to refer you to them. So you better not slack off in mailing those Neighborhood and Community real estate postcards. It's also a good way for people to know you and the services you're offering. They'll call you immediately if your timing happens to be right.
2. The neighborhood is easy to access.
In a neighborhood setting, besides people knowing each other. There's easy access to and from the area. You're basically aware of the ins and outs of the place so it's least likely you're gonna get lost (should you decide to do door-to-door marketing). Being familiar with the route you're taking spares you from a number of costly and time-consuming marketing hassles. You can feel at ease too because you're in a place where a lot of people know you. Security-wise, marketing your real estate services in your neighborhood is safer and more convenient than when you send out marketing items to a neighborhood you're not familiar with.
Be more involved in your neighborhood and let everyone know you're still a part of the community. Send your prospects and referrals Neighborhood and Community Postcards. Remind them of your presence.
It may not be today but should there be a need to invest or list a home, you'd surely be the first one they'll approach. Further your chances of finding bigger prospects through consistent real estate postcards marketing.
Want to get these postcards for your campaign? Place your order here.