Working with mortgage professionals have inspired Power Real Estate Marketing to come up with this special postcard collection. All the real estate marketing postcards under this category were designed with mortgage professionals' prospecting needs in mind. This assemblage of farming postcards, aptly called Mortgage and Financial postcards, explores a number of themes and concepts that most prospects respond to. They live up to their potential when coupled with the right set of marketing tools and strategies.
Measuring the Efficiency of your Mortgage and Financial Postcards
Though many are under the impression that marketing is always a hit-or-miss endeavor, we lean towards a different perspective. Power Real Estate Marketing firmly believes that marketing one's real estate services is a deliberate process with foreseeable and measurable results. When your postcards fail to generate immediate responses, that doesn't mean the effects of farming postcards are slow-to-start. Believe it or not, it doesn't take long for certain real estate postcards to provoke a string of responses. Why is that?
If other Mortgage and Financial postcards successfully called the attention of buyers or sellers, why not yours? Perhaps something's off with the way you market your real estate. After carefully assessing or examining the marketing approach and processes you have gone through thus far, you may feel like taking advantage of these marketing guidelines:
1. Compare your past and present results
Results help us see how far we've gone and by looking through your results over the years, you get to grasp how far you still need to go. You may include all the requests you have received since you started campaigning and tally them by year. In addition to actual sales, you may also include simple email inquiries, requests for information, personal recognition, appointment requests, registrations on your website and other indicators of genuine interest in your tally. Note designs and message types that spark more interest.
2. Design your Mortgage and Financial postcards accordingly
After extracting the necessary statistical data, take note of the findings. If for instance you just sent out real estate postcards that frequently mentioned “loan” and received tons of inquiries thereafter, you could then capitalize on this information by making sure your next set of postcards offer if not inform prospects of loan opportunities. If quirky designs tend to get more positive feedback from your mailing list then be sure to adopt interesting themes and concepts for your succeeding batch of real estate marketing postcards.
3. Prioritize markets with high response rates
Go for markets with high return on investments but require minimal effort. For your postcards marketing to have a bigger impact, start with past clients who could either use your services or refer you to a prospect with a housing need. Or you could tap your spheres of influence such as relatives, friends and colleagues for referrals. The neighborhood where you live or make a living can also be a great source of leads and possible listings. In these markets and in markets where you may have established your name, you are likely to acquire more leads, listings and hopefully sales.
Get more warm leads through the Mortgage and Financial Postcards collection for real estate marketing and farming. Inform your clients and prospects of available mortgage and financial options. Ask them if they need help managing their properties or investments. Your effort will be greatly appreciated.
This real estate postcard strengthens your position as an active professional in your neighborhood. You should be able to anticipate the needs of existing and future clients as well as referral sources. By including this postcard in your marketing plans, you make them aware of the opportunities available to them.
Order today and start getting more prospects, referrals and repeat business.