Who said real estate marketing postcards are no longer the “in” thing? Such baseless rumor holds no water. Despite the emergence of new marketing tools, real estate postcards remain indispensable to real estate farming. These promotional resources have a solid place in the marketing industry, having changed the fortunes of many professionals for the better. Part of the reason why they continue to be a standard feature in real estate marketing campaigns is that they pave the way for direct communication between agents and their prospects. In terms of deliverability, real estate postcards have an edge over email marketing. You don't have to put up with spam filters that may block your emails and prevent your prospects from reading them.
Marketing real estate through farming postcards is both an art and a science. As long as you do it the right way, you'll be able to convert your business potentials into actual leads, listings and sales. Postcards marketing, though traditional and a little outdated for younger professionals, can provide you the leverage that you need that not even digital marketing can provide you with.
The Advantage of Postcards Marketing
Real estate postcards marketing is different from other types of technology-driven marketing. As far as reception is concerned, you are likely to lose your target recipients with online marketing than with traditional farming postcards. Add real estate postcards marketing into your next marketing itinerary and you need not fear spam filters and other anti-spam devices ever again. You can say, postcards marketing is more black and white than digital marketing, the effeciency of which is highly dependent on how well you can outwit spam guards and other technological considerations.
Tangible and Easily Accessible Marketing Tools
Most print solutions provider offer USPS EDDM services to mail your farming postcards to your chosen demographic in an area in your neighborhood or any such preferred location. You can also opt for other mailing schemes such as tapping local teens to deliver the postcards to your target neighborhoods or using a regular mailing list to send out real estate postcards to prospects.
Adopt a practical mindset when using this method and be reasonable with your expectations. Remember that compared to more expensive marketing tools and services, every postcards marketing campaign has a 2 percent conversion rate. So imagine if you mail 200 postcards to not more than 200 people. This would ultimately give you at least 20 warm leads, from which you can still snag a handful of listings and transform them into profitable ventures.
Recommended: Real Estate Marketing Postcards from the Life Collection
The trick to higher conversion rates? Creative and proactive real estate postcards. Traditional though these marketing tools may be, you can actually add a modern touch with vibrant and lively designs.
Power Real Estate Marketing highly recommends real estate postcards from the Life collection. These farming postcards are full of designs that simply celebrate live and the joys of living. Real estate professionals can choose from a number of designs in this collection and mail it to prospects to motivate and inspire them.
May this Life Postcards for real estate marketing and farming be an inspiration to your future clients and referral sources. This real estate postcards collection will motivate them to consider investing in real estate while going through the motions of living.
The Life Postcards collection includes a number of themes and designs. It utilizes both horizontal and vertical layouts, prints fast and is easy to customize.
Place your order here if you want to get this collection for your real estate marketing.