Unanimously hailed as the happiest time of the year, Christmas and New Year are celebrations almost everyone in the world looks forward to celebrating. The joyful spirit is ever more palpable over the holiday season. As if the world just lit up, challenging anyone to try and spoil its fun. Did you know joyous occasions such as this are perfect avenues for marketing your real estate services?
What's great about launching a real estate marketing campaign around the same time as a celebrated event? The markets converge. Which means, there is no need to travel far just to do door-to-door marketing or engage in a personal discussion about real estate options. Just set off in the direction of your neighborhood hotspots or hubs, where most of the residents gather. Those areas will definitely be infested with people during the holidays. This method saves you time and resources and you can give out as many Holiday postcards as possible without having to move from place to place. You're just rooted on a single location, spared from travel-related costs (e.g. bus fare, train fare, cab fare or gasoline if you're driving a car).
Before you set your marketing plans into motion, please remember the following:
1. Prepare a hundred or more Holiday farming postcards (the number depends on your goal). Make sure you have a trusted print provider to help you with the production and distribution. It's not mandatory to adopt the go-where-the-people-are method if you have other concerns to address. You can also take on a different approach particularly if you don't want to miss the festivities. Just mail Holiday postcards weeks before the holidays kick in. That way, people will have more opportunity to read them.
2. Don't think about heavy marketing. Holiday postcards must have a holiday vibe and feel. Choose designs that represent the occasion. The postcards must also be presented in the same way as greeting cards but with a subtle promotional aspect. Recipients should know that you're the one who sent them, so don't forget to include your picture, a profound message and contact details.
3. If you're doing face-to-face marketing, then might as well play the part well. Smile and greet people you're planning to give the postcards to. That way, they'll easily warm up to and recognize you. Entertain questions even when you're in a hurry. Simple greetings and genuine approachability will add edge to your marketing.
Celebrate the yuletide season and send everyone in your mailing list a postcard from the Holidays collection for real estate marketing and farming. Specially designed for the Holidays, these real estate postcards will give your clients, prospects and referrals all the more reason to enjoy the occasion.
Remind them to make the most out of this season and prepare themselves for a new set of opportunities coming their way. Should they feel the need to buy or sell, you will definitely be the first on their list. If you're keen to touch base with your clients over the Holidays, then order these real estate postcards today.
Place your order here.