Though Halloween is definitely the perfect time to scare everyone out of their wits and test the limits of their courage, it's likewise the most fitting occasion to market your real estate services and fish out for new prospects and warm leads. Spook not about Halloween postcards.
Business speeds best during densely populated occasions. Hands down, Halloween is a crowd-infested event, where almost everyone in the neighborhood joins in on the fun. Occasions such as these also provide the perfect avenue for interacting with your target prospects, who may be preoccupied and caught up in the spook-themed festivities but will nonetheless be in a good and receptive mood (at least compared to regular uneventful days).
So here's what you need to do to pique their curiosity and direct their attention to you:
1. Stick to the theme. The last thing you want to happen while promoting your services is spoiling the mood with all-too-serious real estate postcards that have nothing to do with Halloween. Despite the festive atmosphere, you have to be especially mindful of your postcard designs and ask yourself: do these real estate postcards reflect the current vibe? Are you using postcards that represent Halloween? If not, switch gears before it's too late. Get your own collection of Halloween postcards, complete with authentic Halloween symbols – broomsticks, bats, pumpkins, ghosts, haunted houses and what have you. In fact, you can find a bunch of Halloween real estate postcards here at Power Real Estate Marketing. Feel free to visit the collection and select designs that match your needs.
2. Engage in a little small talk. Trick-or-treating doesn't happen until the wee hours of the night. You can choose to mail the postcard weeks or days before Halloween. While preparing for the awaited celebration, you may also take the time to stroll around the neighborhood, converse with passing residents to extract the latest news or visit homeowners who are likely to sell or buy a home in the next few months.
3. Take note of the details. Remember what transpired between conversations and the little bits of information your prospects or passers-by may have shared to you. For instance, if you heard the news about a pair of empty nesters living on the street near where you live are planning to move out and look for new property, then don't pass off the chance to ask for the couple's surname and the actual location of their house so you could personally visit them. What do you know, these people could be searching for a trusted real estate professional to help them sell their current home and secure them a new property suitable to their needs. Do the same for every information that screams “prospect.” After mentally processing the data received, jot them down on a piece of paper or on your planner lest they get lost in the jungle of your memory.
Let your clients, prospects and referrals join in on the Halloween fun. A real estate postcard from the Halloween collection can serve as a reminder.
While your target audiences enjoy the Halloween celebration, they also get to remember you and the real estate services you offer. Sending them a postcard in such an occasion is in itself a real estate marketing strategy that will keep you at the top of the priority list.
Get a real estate postcard from the Halloween collection by placing your order here.